DETAILS, FICTION AND FOXY

In early 1995, Mars ran a advertising during which shoppers were invited to vote on which of blue, pink, or purple would switch the tan M&M's. Blue was the winner with 54% of the votes.[73] It changed tan in late 1995. Customers could vote by contacting 1-800-Pleasurable-Shade. Adverts for the new blue shades featured a basic and an almond blue M&M